In a tweet, the company’s chief executive, Matt Mullenweg, reported a 58 percent increase in Tumblr’s iOS app downloads and a 57 percent increase for Android users in the first week of November. Tumblr does appear to be seeing an uptick in new users. Tumblr, which is now owned by Automattic, has also seized the opportunity to court new users, posting a Twitter thread this month with a list of “reasons to join Tumblr.” Recently, the platform gained at least one high-profile defector when the actor Ryan Reynolds announced he would be leaving Twitter for Tumblr. With the future of Twitter uncertain, some users have begun to seek out new platforms like Mastodon, a decentralized, open-source networking service, or returned to stalwarts like Instagram with renewed enthusiasm. I was like, I don’t need this vibe at all.” “I made like two posts, and then I checked my dashboard and kept seeing posts about how Twitter people were coming, and it’s going to ruin the community,” she said. Catalano, 60, decided to rejoin her old standby. After the billionaire Elon Musk completed his purchase of Twitter in October, Ms. ![]() ![]() ![]() “Everybody got along, it was creative, we saw couples get together and get married.” Like many users, though, over time she found herself migrating to Twitter, eventually leaving Tumblr altogether a few years ago. When she joined the platform in 2009, two years after it started, it was a fledgling microblogging site with a friendly feel, she said, and a sense of community. Michele Catalano had mostly positive memories of Tumblr.
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